Building a careers site that delivers remarkable candidate experiences
From first click, a personal and dynamic careers journey using smart technology and insights to connect candidates with meaningful roles and content
Client
Lloyds Clinical
Services
Design, Build, UX, UI
Sector
Health Care
A data-driven careers site that brings their brand to life
Challenge
After defining LloydsClinical’s employer brand “Remarkable colleagues. Delivering remarkable care,” we knew our next challenge: creating a digital experience that truly brings this brand to life. Our goal? Build a data-driven, SEO-optimized careers website that doesn’t just list jobs—it showcases the heart of LloydsClinical. This site needed to simplify the candidate journey, delivering a seamless, personalised experience. We set out to engage candidates with valuable content that would guide them effortlessly from discovery to application.
Approach
To make the careers journey meaningful, we harnessed smart careers tech to create a platform that felt personal and engaging from the very first click. Guided by data insights and real user behaviour, we designed a dynamic experience that instantly connects candidates with relevant jobs and content, from role insights to employee stories. Intelligent search functionality and seamless ATS integration streamline the process, making finding and applying for jobs as simple and efficient as possible. With an SEO strategy to maximise visibility, we ensured LloydsClinical’s brand would reach the right candidates authentically and effectively.
Outcomes
208%
increase in website visits
60%
increase in total applications
50%
increase in the click-to-hire ratio
11%
bounce rate across the site
Harnessing smart technology for an effortless job search
Our intelligent search and filtering tools connect candidates with the most relevant roles instantly. Say goodbye to endless scrolling. This streamlined discovery process is intuitive and effective, putting the right opportunities directly at candidates’ fingertips.
Crafting a personalised candidate experience
We designed a platform that tailors each journey, offering personalised job recommendations and content that aligns seamlessly with LloydsClinical’s mission and values. Candidates engage with the brand’s core principles from beginning to end, creating a journey that feels uniquely relevant to them.
Seamless ATS integration for a smooth application process
By integrating LloydsClinical’s ATS directly into the platform, we removed barriers to simplify the application process, allowing candidates to move effortlessly from exploring opportunities to applying.
Optimising for SEO and delivering relevant content
From role descriptions to employee stories, every piece of content was crafted to resonate with candidates and increase visibility. The result? A platform that connects high-quality candidates with LloydsClinical opportunities, bridging the gap between talent and purpose.
“ AudienceLink feels like an extension of our own team. Their consultative approach has allowed us to co-create a compelling employer brand and a cutting-edge careers site that’s engaging, intuitive, and effective. The campaigns they’ve run—especially for highly specialised oncology nursing roles – have been game-changers, delivering measurable results and helping us control costs in an increasingly competitive market. This isn’t just about filling roles; it’s about building our reputation and long-term talent pipeline. ”
Jenny Meakin
Head of Marketing and Insight Lloyds Clinical
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