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Digital profiles displayed in a grid on a blue surface highlight recruitment transformation. Each profile features a persons photo with text, including names, icons, and logos of companies like Netflix and Amazon. The design boasts a green and blue gradient background to emphasize employer branding.
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Building a careers site that delivers remarkable candidate experiences

From first click, a personal and dynamic careers journey using smart technology and insights to connect candidates with meaningful roles and content

Client
Lloyds Clinical
Services
Design, Build, UX, UI
Sector
Health Care
Visit
careers.lloydsclinical.com
A smiling woman kneels next to a child on a couch in a cozy room. The LloydsClinical Careers website interface is displayed, featuring a job search bar with fields for keywords, job area, and location. The banner reads: Remarkable care. Remarkable careers.

A data-driven careers site that brings their brand to life

Challenge

After defining LloydsClinical’s employer brand “Remarkable colleagues. Delivering remarkable care,” we knew our next challenge: creating a digital experience that truly brings this brand to life. Our goal? Build a data-driven, SEO-optimised careers website that doesn’t just list jobs—it showcases the heart of LloydsClinical. This site needed to simplify the candidate journey, delivering a seamless, personalised experience. We set out to engage candidates with valuable content that would guide them effortlessly from discovery to application.

Approach

To make the careers journey meaningful, we harnessed smart careers tech to create a platform that felt personal and engaging from the very first click. Guided by data insights and real user behaviour, we designed a dynamic experience that instantly connects candidates with relevant jobs and content, from role insights to employee stories. Intelligent search functionality and seamless ATS integration streamline the process, making finding and applying for jobs as simple and efficient as possible. With an SEO strategy to maximise visibility, we ensured LloydsClinical’s brand would reach the right candidates authentically and effectively.

Outcomes

208%

increase in website visits

60%

increase in total applications

50%

increase in the click-to-hire ratio

11%

bounce rate across the site
A woman wearing a yellow safety vest stands in a warehouse holding a clipboard and pen, smiling. Shelves filled with boxes and a forklift are in the background.
Mobile webpage displaying Lloyds Clinical Careers with job listings. Bank Homecare Nurse positions in Aberdeen and Barnstaple, offering up to £35 per hour. Options to refine search and apply via buttons. Blue and white interface.
A smiling person in a sterile environment wearing a hairnet, mask, and blue lab coat. They are adjusting a mask with gloved hands. The background is blurred, indicating a laboratory or medical setting.
A mobile interface for Lloyds Clinical Careers features a menu with sections like Why work here, Job areas, and FAQs. Job areas include Compounding, Nursing, Pharmacy, and more. Icons for LinkedIn, Twitter, and Facebook are at the bottom.
A blue graphic with a circular icon of a price tag. Below it reads Exclusive Retail Discounts. Text underneath says: Access exclusive savings and discounts at a wide array of retailers through our rewards portal. Arrows and dots are below.

Harnessing smart technology for an effortless job search

Our intelligent search and filtering tools connect candidates with the most relevant roles instantly. Say goodbye to endless scrolling. This streamlined discovery process is intuitive and effective, putting the right opportunities directly at candidates’ fingertips.
A worker wearing a lab coat and gloves examines petri dishes in a laboratory setting. Text describes a health and well-being program focused on safety, happiness, and physical/emotional support for team members and their families.
A person holding a smartphone displaying a webpage titled Our stories. The screen shows text and a blurred image of a person working at a desk. The surrounding background is out of focus.
A testimonial is displayed on a blue background. It reads: We see patients in their own homes, so as opposed to working in hospitals, we’re obviously one-to-one for every patient we see. Which is why I love my job so much. - Helen Glover, Homecare Nurse.
A woman with blonde hair wearing a headset and yellow-tinted glasses is smiling. Shes seated in an office environment, wearing a red blouse and a lanyard around her neck.

Crafting a personalised candidate experience

We designed a platform that tailors each journey, offering personalised job recommendations and content that aligns seamlessly with LloydsClinical’s mission and values. Candidates engage with the brand’s core principles from beginning to end, creating a journey that feels uniquely relevant to them.
A split image shows a job search interface on the left, featuring fields for keywords, job area, and location. On the right, four diverse professionals in compounding, nursing, pharmacy, and warehouse roles are depicted under the title Where do you fit in?.

Seamless ATS integration for a smooth application process

By integrating LloydsClinical’s ATS directly into the platform, we removed barriers to simplify the application process, allowing candidates to move effortlessly from exploring opportunities to applying.
A healthcare worker wearing purple gloves and a plastic apron assists a young girl with a pink hospital wristband on her arm. The healthcare worker is smiling, suggesting a caring interaction. The background is softly blurred.
Text on a blue gradient background reads: Pioneering specialist clinical care. It’s what we know. Below, Lloyds Clinical Careers is written, with Lloyds in white and Clinical Careers in grey. The words we know are in light green.
Three mobile screens displaying a careers website for LloydsClinical. Screens show a job search form, information on career culture, and company values. The design is clean, with images of diverse people smiling and engaging in various activities.

Optimising for SEO and delivering relevant content

From role descriptions to employee stories, every piece of content was crafted to resonate with candidates and increase visibility. The result? A platform that connects high-quality candidates with LloydsClinical opportunities, bridging the gap between talent and purpose.
Mobile webpage for Lloyds Clinical Careers. Features a blue and white job search interface with fields for keywords, job area, and location. A blue search button is below. The text indicates there are 49 jobs available matching the criteria.
A nurse wearing a dark blue uniform is smiling while holding a blue plastic tray. She has braided hair and is standing against a light green and white background.
“ AudienceLink feels like an extension of our own team. Their consultative approach has allowed us to co-create a compelling employer brand and a cutting-edge careers site that’s engaging, intuitive, and effective. The campaigns they’ve run—especially for highly specialised oncology nursing roles – have been game-changers, delivering measurable results and helping us control costs in an increasingly competitive market. This isn’t just about filling roles; it’s about building our reputation and long-term talent pipeline. ”
Jenny Meakin
Head of Marketing and Insight Lloyds Clinical