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Building a careers site that delivers remarkable candidate experiences

Employer Branding

Success begins with a brand that speaks to the right talent. We help you craft an employer brand that not only cuts through the noise but also deeply resonates with the people you want to attract. By combining creativity, strategic thinking, and data-driven insights, we amplify your message to ensure it connects with the right audience, at the right time.

Our approach doesn’t stop at attraction—we focus on retention too. Through a deep understanding of your audience, we shape messaging that aligns with what motivates and engages candidates. From storytelling to visual identity, every asset is tailored to reflect your unique culture and ensure your brand stands out, driving long-term success.

Research & Insight
Strategy & Creative development
Tone of voice & Branding

A hand holds a smartphone showcasing Together Trust Charitys webpage, promoting their recruitment efforts with a call to action for joining as a Residential Support Worker. The screen displays an image of two people hugging and smiling against a purple backdrop, emphasizing the charitys employer branding services.

Employer Value Proposition

Your Employer Value Proposition (EVP) is the core of your brand, telling both current and future employees why they should choose you—and stay. We help you craft an EVP that speaks to your team and your candidates, using deep insights from focus groups, interviews, and surveys to create something truly authentic.

This process isn’t just about theory; it’s about building a proposition that resonates emotionally, stands out in the market, and fosters a stronger workplace culture. We’ll also help develop your Talent Value Proposition (TVP), ensuring you address specific needs across different talent groups. By the end, you’ll have a strategy that gives you a true competitive edge in attracting and retaining the best talent.

Competitor analysis and research
Leadership and employee insights
Focus groups and workshops
Creative testing and validation
Communication audits and frameworks

An open booklet showcases a page with a green and white color scheme, featuring text blocks, charts, and the Optimal Clinical Homecare logo. Its clean, professional layout not only highlights healthcare information but also subtly emphasizes employer branding through strategic design.

Talent Attraction

Recruitment marketing should never be one-size-fits-all. Your strategy needs to be completely tailored to your goals and target audiences, each of whom may require a different approach. We design campaigns that engage and excite across multiple channels, ensuring your message cuts through and resonates.

By raising brand awareness, challenging perceptions, and delivering the right content at the right time, we help you attract quality hires. Whether you’re looking to reach niche markets or improve broader brand recognition, our strategies amplify your message and elevate your employer brand.

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Careers websites

Your careers website is the heart of your recruitment strategy, where first impressions are made and candidates engage with your brand. We create versatile, engaging, and visually striking careers websites that seamlessly blend your employer brand with cutting-edge technology. Our expertise extends to integrating your site with applicant tracking systems (ATS) and other APIs, ensuring smooth functionality and efficient data flow.

From intuitive navigation to creative design, our sites work flawlessly across all devices, offering a next-level user experience. We make sure your careers site not only looks great but also functions as a powerful recruitment tool, attracting top talent and showcasing your unique value proposition with every click.

User experience (UX) design
Website design & development
Product design & development
Testing & analytics
ATS API integration

A smartphone displaying a job search page with the slogan Change Career, Change Lives sits amidst other screens highlighting recruitment transformation, FAQs, and employee benefits, all promoting strong employer branding against a light background.

Media

Buying media in today’s talent market can be tricky. If done wrong, it can lead to high cost-per-hires and poor ROI. Our approach starts by understanding your audience and mapping where they’re searching for jobs. We use modern channels like programmatic ads, job boards, and social media, alongside traditional media such as billboards and transit ads when they make sense.

By continuously monitoring performance and making real-time adjustments, we ensure your campaigns stay on track and deliver strong results. Our success in media optimisation is reflected in the numerous awards we’ve earned for helping clients of all sizes achieve standout results.

Media planning
Media buying
Programmatic
Paid search and social
Analytics and reporting

Bus stop ad featuring a smiling nurse in uniform, showcasing recruitment transformation. Text highlights the benefits of joining an oncology nursing team: market-leading salary, bespoke clinical pathways, patient-centered approach, and flexible working. Visit careers.lloydsclinical.com for details.

Social

With social media now an integral part of people’s lives, it’s crucial to stand out. Our team of social media specialists knows how to optimise every channel, using both free and paid features to full effect. We create content that cuts through the noise, adapting to the latest trends to keep your audience engaged. Whether it’s driving awareness or building deeper connections, we make sure your brand captures attention across the right platforms at the right moments. Our expertise ensures your social presence not only grows but stays relevant in a fast-paced digital world.

Content strategy
Brand management
Reporting
Content creation
Paid social strategy

A poster features a care worker wearing glasses and a rainbow shirt, assisting someone. The text reads, As a care worker, youll make a lasting difference to peoples lives every day. Promoting our recruitment and employer branding services, the Northumberland logo is at the bottom.

Employee Experience

There is no point investing resources into attracting great people if you don’t nurture them and cultivate a standout employee experience when you get them. We’ll make sure you have a considered eye on the employee journey from beginning to end, deploying and refreshing insights that ensure you really understand how your people are feeling and what’s motivating them at all times. So you can ultimately use those experiences to get better and grow.

Experience diagnostics
Employee journey mapping
Purpose, values & brand narrative development
Strategic HR comms frameworks
Manager & advocacy programs
Toolkits

A diverse group of people sits around a table, smiling and engaged in conversation. Papers, pens, and a coffee cup are on the table. The lively atmosphere suggests a collaborative recruitment meeting spotlighting innovative employer branding services.

Content & Film

The internet thrives on moving images, and so do we. Whether it’s punchy micro-animations, heartfelt interviews, or bold documentaries, we craft content that connects emotionally and informs powerfully. Our team of award-winning directors, producers, and creatives brings your brand’s story to life, building strong relationships with your audience. From branded content and corporate films to podcasts and live events, we handle everything—scripting, producing, directing, and editing—ensuring your message resonates across every platform.

With a perfect mix of creativity and strategy, we create visually compelling work that engages at every stage of your communications strategy, helping you deepen connections and amplify your brand’s presence.

Corporate film & communications
Photography
Branded content
Animation & mixed media
Documentaries
Podcasts
Short films

Consulting

Even if you’re focused on a specific recruitment push in the short term, you’ll want to know your approach, your processes, and your team are all capable of sustainable results down the line.

Making your resourcing department resilient, replicable and adaptable is no mean feat. But we’ve done it before, both as clients and external partners, so we know exactly how to guide you in doing it too. From flexing in real-time to changes in candidate behaviour to keeping everything efficient so general daily duties don’t inhibit effectiveness, we can give you the key insights and troubleshooting that will keep paying you dividends through recruitment campaigns for years to come.

End to end resourcing process reviews & design
Employee journey mapping
Experience diagnostics
Refining purpose, values & brand narrative
Hiring Manager training programs
Training & mindset programs for in-house recruitment teams
Workshop design & delivery
Toolkits

A group of four people are gathered around a table with a laptop and papers, discussing recruitment strategies. One person is pointing at a document detailing employer branding services. The setting is an office with a brick wall in the background.

Retention

Losing a good employee costs far more than recruiting one. Retaining top talent requires more than pay increases or benefits—it demands a holistic strategy that fosters growth and engagement across all levels of the organisation.

LoveWork is an experiential learning journey designed to boost retention by building stronger, more empathetic teams and effective leadership. This transformative programme helps departments and teams reignite passion and purpose through peer support and leadership development. We focus on creating a culture of empathy, support, and well-being, starting with employees looking after each other and growing into leadership that inspires and retains talent long-term.

A set of three cards against a purple background. The center card features Love Work with clasped hands. The side cards highlight goal-setting and emotional intelligence, using keywords like empathy, teamwork, recruitment, and employer branding services.