Employer Branding
Every employer has a story worth telling
Attract, engage, and retain talent with a compelling employer brand that connects with the right people, in the right way, at the right time.
Introduction
What's it really like to work for you?
Your employer brand is your chance to tell that story – the one that draws people in, makes them want to stay, and inspires them to do their best work. It’s not about being perfect; it’s about being real. Authentic. Honest. Showing off what makes your business special and connecting with the people who’ll thrive in it.
We’ve worked with businesses across industries to create award-winning employer brands that truly deliver. Using deep insights, creative strategy, and years of experience, we’ll help you craft an employer brand that fits your organisation perfectly. Let’s start with what makes you special – and build something extraordinary together.
How we build employer brands
A shiny corporate brand isn’t enough to attract and keep top talent. Your employer brand is what sets you apart—and that’s where we come in. We help you craft a brand that speaks directly to the people you want to hire – and inspires the ones you already have to stay.
It starts with what makes you unique. Through research and collaboration, we define an EVP that connects your culture, values, and ambitions. Then, we bring it to life with creative campaigns, a distinct tone of voice, and a standout visual identity.
From recruitment to internal engagement, we make sure every piece works together. Whether you’re hiring or keeping teams inspired, we’ll build an employer brand that’s authentic, powerful, and hard to miss.
Defining what makes you, You
Your Employee Value Proposition (EVP) is the heart of your employer brand. It’s the promise you make to your people and the reason they’ll choose to join, stay, and thrive. We dig deep into how your team feels about work and how your organisation is perceived in the talent market.
Using these insights, we craft an EVP that reflects your unique culture, backed by data and real employee voices. From here, we create stunning employer brand assets and campaigns that bring your proposition to life.
Bringing your employer brand to life
Standing out in a crowded talent market takes more than words – it takes creativity.
We help you transform your EVP into an identity that’s instantly recognisable, emotionally compelling, and uniquely yours. From tone of voice to bold visuals, we develop impactful brand guidelines that tell your story consistently. Every decision we make is designed to resonate, ensuring your brand not only attracts but inspires the right people to join and thrive.
Engaging inside and out
Your employer brand needs to engage employees internally and attract talent externally, adapting to reach active and passive audiences with a consistent, compelling message. We align your brand with the actual employee experience, ensuring the promises you make reflect the reality of working within your organisation.
Through bold campaigns and thoughtful strategies, we help you connect your culture, values, and employee journey seamlessly. As your organisation evolves, we ensure your employer brand grows with it, continuing to resonate with the people who matter most, both inside and outside your business.
Measure what matters, improve what counts
Success is more than numbers – it’s knowing your employer brand works. We help you track applications, engagement, and conversions to understand the full picture. By breaking down the data, we provide clear, actionable insights that show what’s working and where there’s room to grow. With this knowledge, you can keep your employer brand evolving, ensuring it continues to attract, engage, and retain the best talent.
80%
of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent.
88%
of UK job seekers consider a company’s employer brand when deciding where to apply.
3x
higher likelihood of hiring quality candidates for companies that actively invest in their employer brand.
28%
reduction in employee turnover rates for organisations with a strong employer brand.
50%
decrease in cost-per-hire for companies with a well-established employer brand.
Our Employer Branding in action
Case Study - EVP & Employer Brand
Cygnet Group
To attract and retain talent, Cygnet needed a way to speak directly to nurses’ experiences and values. This demand for mental health nurses, combined with the need to reduce reliance on agency staff, called for a more targeted, authentic brand approach that would resonate deeply with nursing professionals, giving Cygnet a sustainable edge in recruitment.
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