Social Media
The right talent, right where they are
Your employer brand deserves to be seen—and social media is where it happens. Whether it’s building awareness, telling your story, or driving applications, we use data-driven strategies to connect you with the right talent at the right time.
Introduction
From mindless scrolling to “Where do I apply?”
Every day, top talent scrolls past endless posts, but only a few make them stop, pay attention, and take action. That’s where we come in. With smart strategy, storytelling, thumb-stopping content, and laser-focused targeting, we turn casual scrollers into curious candidates and curious candidates into quality applicants. Whether it’s boosting your brand, telling your story, or filling roles fast, we make sure your employer brand isn’t just another post—it’s the one that gets results.
Bringing your Employer Brand to life
Your employer brand isn’t just a logo—it’s the stories, the people, and the little moments that make your workplace one of a kind.
The right content doesn’t just get seen, it sticks. It turns passive scrollers into intrigued candidates who can picture themselves in your world. Whether it’s behind-the-scenes sneak peeks, employee stories that hit home, or creative campaigns that spark conversation, we craft content that feels real, relatable, and totally you.
Social media is where your brand gets its personality—so let’s make sure it’s one worth following.
Targeting the right people, not just more people
A great campaign isn’t about reaching the most people—it’s about reaching the right people. We use smart targeting strategies to put your brand in front of the candidates who are most likely to be a good fit, whether they’re actively searching or passively open to new opportunities.
By leveraging interest-based targeting, geolocation, lookalike audiences, and retargeting, we ensure your message lands with those who matter most. It’s about making meaningful connections, not just chasing numbers.
Keeping your recruitment engine running
Every employer’s hiring needs are different. Some need a steady pipeline of talent throughout the year, while others need a more aggressive approach for hard-to-fill roles or priority hires. That’s why we offer both always-on and application-driver campaigns.
Always-on campaigns keep your employer brand visible, nurturing passive talent and ensuring you’re always top of mind. Application-driver campaigns are designed for specific hiring pushes, using targeted ads and compelling messaging to generate immediate applications where they’re needed most. Both approaches work together to keep your recruitment efforts active and effective.
The best candidates aren’t looking… until they are
The best hires aren’t always refreshing job boards—they’re out there, scrolling, liking, and lurking. They might not be actively searching, but the right opportunity can change that in an instant.
Social media is where we plant the seed, spark curiosity, and turn casual scrollers into curious candidates. With smart messaging, eye-catching creative, and a deep understanding of what makes people move, we help talent go from “just browsing” to “tell me more.”
Skip the fluff and start hiring with social that delivers
Likes and shares are nice, but they don’t fill roles. A great social campaign isn’t just about looking good—it’s about getting real results.
We focus on what actually moves the needle, from quality applications and cost-per-hire to the long-term impact on your talent pipeline.
Every campaign is built to perform, with continuous tracking, fine-tuned targeting, and data-driven optimisation to make sure your budget works smarter, not harder.
Our social media in action
Case Study - Talent Attraction
HC-One
With outdated (and expensive) recruitment holding them back, HC-One needed a fresh way to attract top care staff. We launched Social and Search campaigns with scroll-stopping content, smart targeting, and a dedicated landing page—helping them reach and connect with the right people more effectively.
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